John Carlson's "A Thousand Games"
We teamed up with Grammy-winner Vanessa Carlton to reimagine her iconic song "A Thousand Miles" as "A Thousand Games," celebrating John Carlson’s incredible milestone. This newsworthy tribute captured the excitement of a legendary moment in Washington Capitals history!
Results
Process
We knew we wanted to create something "sticky" for the huge milestone of John Carlson playing his 1000th game with the Capitals. What started as a funny antidote of a concept gradually became an amazing reality when we reached out to Vanessa Carlton's team and she was actually interested in recording a fully customized song! We worked to rewrite the lyrics to perfectly fit the melody of her famous track. Once the lyrics were ready, we remotely directed Vanessa, who recorded the new vocals from her home, keeping the production authentic and personal. Despite the distance, we seamlessly integrated her voice into the final video, which became a fun and heartfelt tribute to both Vanessa’s classic and John’s incredible achievement.
Results
The final video was played in Capital One arena on the night that John Carlson hit his 1000th game alongside his friends and family. In addition to playing in-venue, it was shared across social media and news publications including Billboard, AP News, US Weekly and more!
Results
Thank you!
Your submission has been received. We will follow up shortly.
Related Projects
Quen Blackwell x Copilot: Day in the Life
When your bestie’s birthday is tonight and your apartment’s a mess, let Copilot (and Quen Blackwell) save the day!
Amazon 'Earnhardt' Promotion
Dale Sr and Dale Jr share more than just a name: they move, talk, and race with the same unmistakable swagger. We used a split screen approach to mirror their mannerisms across eras, creating a nostalgic, feed-ready tribute that reminded fans just how deep the Earnhardt legacy runs.
Threads Mega Mic
Threads wanted to make a mega entrance during the NBA Cup, so we built the Mega Mic: a giant, fully functional microphone. The result: viral moments that boosted Threads’ visibility and energy across the sports world.
