Copilot UGC Feature Launch
Copilot’s UGC Feature Drop tapped 16 of the top creators to spark massive buzz, drive real product adoption, and show the world how Copilot can change your day-to-day life.
Results
Olandria dominated the funnel with 6.85M+ views and 315K engagements, while also driving installs and chat sends through her story content. While Alix Earle emerged as a powerful lower-funnel force, converting lifestyle affinity into real product adoption!
Process
To introduce Copilot’s 12 new features, designed to make the AI more personal, expressive, and seamlessly connected across users’ digital worlds, the campaign deployed a 72-hour multi-platform creator blitz across Instagram, TikTok, and YouTube. To create a wave of content, we worked with 16 creators to produce content in their unique voice that laddered up to a unified message around Copilot’s capabilities. This approach enabled the campaign to rapidly scale awareness across diverse audience segments and leverage creators’ trust and authenticity to translate feature education into real usage.
Strategy
The strategy centered on pairing Copilot’s feature-forward messaging with creator voices that audiences already trust. By leading with standout personalities like Olandria and Alix Earle, the campaign balanced high-reach awareness with strong lower-funnel performance. Creators demonstrated how Copilot naturally fits into their daily lives, transforming product education into relatable storytelling. With this mix of authenticity, edutainment, and clear value propositions powered a killer campaign, delivered with exceptional cost efficiency.
Results
Olandria dominated the funnel with 6.85M+ views and 315K engagements, while also driving installs and chat sends through her story content. While Alix Earle emerged as a powerful lower-funnel force, converting lifestyle affinity into real product adoption!
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