Crocs x NFL: Gameday is for the Fans
We teamed up with Crocs to create a launch film & photography to celebrate their new partnership with the NFL, blending Crocs’ expressive style with the league’s rich legacy. For those who wear their fandom proudly no matter where they are, because gameday is FOR THE FANS.
Results
SUMMARY
There are spectators. And then there are FANS. Crocs entrusted Fresh Tape Media to create a launch film & photography that celebrates NFL diehards wearing their fandom no matter where they are. From two rival neighbors, to a house divided, Crocs-filled tailgates, and even a jibbitz marriage proposal, this campaign showcased the infusion of Crocs into the lives of the NFL’s biggest fans. The photography was used throughout the PR campaign and the launch film premiered on national TV during the Vikings vs Browns NFL London game.
CROCS TEAM:
Jessica Sawyer Nicholson – Sr. Manager, Global Brand Partnerships
Cairo Foster – Global Integrated Marketing Manager
Julia Hammerer – Sr. Art Director, Global Brand Partnerships
Jackie Doneff – Senior Designer, Brand Partnerships & Collaborations
Lindsay Edwards – Sr. Copywriter, Global Brand Partnerships
Results
Thank you!
Your submission has been received. We will follow up shortly.
Related Projects
Quen Blackwell x Copilot: Day in the Life
When your bestie’s birthday is tonight and your apartment’s a mess, let Copilot (and Quen Blackwell) save the day!
Denver Summit Brand Launch
We helped Denver’s new NWSL team plant their flag with a cinematic launch that unveiled the name, crest, and the spirit of Summit FC in this multi-tiered launch campaign including a teaser piece, a launch video, and the crest reveal video.
2025 WNBA Draft
This year’s WNBA Draft journey had a new stop: the W Train. From surprise messages to unforgettable reactions, the 2025 draftees took a ride they’ll never forget.
