Microsoft Copilot Paris Influencer Activation
Integrating Microsoft Copilot into a cutting-edge fashion concept fit for the fashion capital of the world, we created a three part social series, spotlighting Livvy Dunne and Kristin Juszczyk ahead of the 2024 Paris Games. The result? A bold, organic partnership that made innovation feel effortlessly chic!
Results
The campaign generated significant attention, with the partnership amassing over 12 million views across IG and TikTok. By combining innovative tech with influencer appeal, Fresh Tape effectively highlighted Microsoft Copilot's capabilities in a memorable and engaging way.
Process
Fresh Tape Media partnered with Microsoft Copilot to creatively ideate a campaign to bring the product into the Olympic conversation. Through collaborative brainstorming, strategic influencer sourcing, and global execution this project pushed through the noise to standout in a crowded brand environment.
Strategy
Our two-pronged strategy focused on seamlessly integrating Copilot into a unique fashion concept while pairing it with personalities that resonate with diverse audiences. We aimed to showcase Copilot’s potential through an organic partnership, amplifying its relevance by selecting influencer Livvy Dunne to model Kristin Juszczyk's Copilot-assisted creation in Paris.
Results
The campaign generated significant attention, with the partnership amassing over 12 million views across IG and TikTok. By combining innovative tech with influencer appeal, Fresh Tape effectively highlighted Microsoft Copilot's capabilities in a memorable and engaging way.
Working with Fresh Tape Media has been an incredible experience. Their expertise in social media and Creators has significantly boosted our social presence.
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