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Denver Nuggets

Denver Nuggets Content Day

Production
Fabrication

We brought the style from the court to media day, capturing the Denver Nuggets' fiercest faces in bold, bright colors. With a fully branded ceiling-to-floor setup, we caught every angle to make this activation a total slam dunk.

Denver Nuggets players pose on a team branded set in front of a production camera

Results

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Process

Nuggets tasked us with creating a dynamic look for their content day that would lean into this season's branding and look & feel, while also standing alone as an awesome way to highlight player personalities. We pitched them the box look, but wanted to add the dimensional lettering to create even more texture and to highlight some key themes of the season.

Strategy

With content capture, we knew we would want both high and low angles, so building a roof and designed floor into the set was really key. This allowed us to get up on a ladder and capture content from super high, creating its own dynamic visual, while also getting the low angles that present players as powerful. Putting the 5280 on the ceiling was a really fun way to call out the team's roots in Denver!

Initial SketchUp render of the activation including the 3D elements on the walls for extra dimension

Recycling In-Season

In order to use the branding for the extension of the season, we were also able to work with the KSE team to have the set retrofitted to line the player walkway and elevate their pre-game fit checks for player arrivals! See below for the set in action during home games.

Results

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