LIV Golf Media Week 2026

LIV Golf Week was the product of months of collaboration across nine departments to bring over twenty content stations to life. We had weekly "committee" meetings with a few key LIV staff and core Fresh Tape crew to ensure that: we were building out a schedule that accommodated all stakeholder needs while still putting player experience at the forefront; we were providing the space, infrastructure and equipment that all creative departments needed to execute on various content needs; and we were creating a smooth event flow and enjoyable event experience for all involved.

Strategy

LIV Golf Week is one of the only times that LIV has access to all teams (and all players) at the League level, so we really wanted to be sure to leverage that time efficiently and make sure we were creating as many content capture opportunities for various stakeholders as possible. Having produced the event in 2025, we knew their basic needs, but also wanted to find ways to grow and explore new content opportunities. We worked with LIV to build out sets that aligned with their new branding direction, created flexible stations that accommodated content needs across internal departments and external partners, and crafted a seamless event flow for all teams.