The Cowgirl Way Presented by Tractor Supply

Process

The Cowgirl Way Presented by Tractor Supply was more than just a storytelling campaign—it was a showcase of the grit, talent, and tradition that define cowgirls. To bring these stories to life, we worked closely with some of the top female riders and stock contractors, capturing their journeys both on and off the arena floor. The process involved traveling to locations where these cowgirls thrive—whether it was on the ranch, at competitions, or in the arena—ensuring an authentic backdrop for each story. We highlighted the precision and grace of Paola Pimienta competing in escaramuza, the groundbreaking achievements of Najiah Knight as a bull rider, and the leadership of Fanchon Stinger and Katie Perschbacher in the world of stock contracting. Each shoot was tailored to reflect the unique energy and personality of these women, with dynamic angles and intimate moments that captured their dedication and passion. The result was a series of powerful visuals and stories that not only honored their legacies but inspired a new generation to live "The Cowgirl Way."