Colorado Rapids Hype Video
The Rapids needed a hype video that would RISE to the occasion...We dug up some spray paint and got to work to bring their branding package to the big screen with this in-stadium hype piece.
Results
Process
For the media day shoot, we made use of colored gels, projections, and props such as spray paint cans and the famous Rapids paddle. In post production, we stuck to tried and true hype video editing techniques of showcasing dynamic moments and quick cuts. Graphically, we brought the Rapids 2023 Visual Identity to life by rotoscoping the media day footage and adding touches of cel animation as a way to set the Rapids brush stroke elements in motion and make the piece uniquely Colorado Rapids.
Results
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